Brand Packaging

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Consumer trends are the driving force behind packaging innovations in the marketplace. As competition becomes more fierce, it is imperative for businesses to stay on top of evolving trends and consumer behavior.

The plate was developed specifically for the wide web flexible packaging printer and is the latest addition to the portfolio of thermal plates designed to perform optimally in the nyloflex^® Xpress thermal processor. 

With so much negative publicity surrounding plastic packaging in the consumer media – much of which is inaccurate or misinformed – RPC Group has put together a series of short videos that aim to give a succinct and balanced response to some of the frequently asked questions on this issue.

Whatever your brand, your product line will be more appealing if the color is consistent across your entire packaging program. Here are common color issues encountered in packaging design, and how to solve them.

Food brands owners often come to us when their current packaging design is hindering them from taking a brand to the next level. It’s gotten them to a certain point, but now they are ready to invest in a design that will dramatically increase sales.

Kettle Brand is reducing the amount of plastic in its packaging by 43 percent.

Smart Hemp CBD has released three new natural supplements that can provide calm and relaxation to lower a pet's anxiety: Relaxation & Anti-Anxiety Capsules, Inflammation & Anti-Pain Capsules and Immunity Support Capsules.

The updated packaging reinforces the brand’s rebellious spirit and elevates the brand’s look, bridging the gap between its proud heritage and modern tastes.

Less than a month after state lawmakers agreed to ban most single-use plastic bags, the City Council has voted to adopt a five-cent fee on all paper bags given to consumers at supermarkets and other stores.