Stuart Leslie is president/founder of 4sight Inc., a New York City-based design and innovation firm specializing in structural branding. Contact him at stu@4sightinc.com.
In the new world of e-commerce and the 24-to-48-hour delivery model, you can either let Amazon come up with a packaging and delivery solution or you can take back control of the end-to-end experience.
It takes years to develop, design and manufacture a skincare product. The package design consists of a carefully constructed bottle with soft lines that cue the product benefits complemented by gorgeous graphics to support the brand promise. On the retail shelf it sits poised to catch the attention of consumers.