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There were 27 winners, including six student award winners, selected as recipients of a 2020 AmeriStar Package Award, one of the packaging industry’s most prestigious design awards programs,produced by IoPP, The Institute of Packaging Professionals.

Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. So how does a brand achieve this level of efficiency across its marketing ecosystem? Let’s look at SGK’s partnership with Mondelēz International to deploy the redesigned Cadbury brand in APAC to highlight a few key strategies.

Following tremendous reception for Silly Juice’s direct-to-consumer website launch in August, the brand sold out within four hours of its release. Now the brand has in-store retail distribution with multiple grocery stores in Southern California and Washington and Oregon. 

Mellow Ice Cream is set to launch in November 2020 featuring three flavors for its CBD-infused and THC-infused line: Mint Chocolate Chip, 

From ketchup-dipped fries as vampire fangs to hot dog “fingers” dripping in ketchup, fans have used HEINZ Ketchup to add deliciously convincing blood to their Halloween celebrations. Now, ahead of what is sure to be a different kind of Halloween celebration, the brand is debuting HEINZ Tomato Blood Ketchup to contribute to the spooky fun.

Hard Rock International is partnering with Stewart’s Enterprises Inc., the exclusive licensee of the original Stewart’s Root Beer brand and other popular Stewart’s beverages, to bring Hard Rock® Premium Hard Seltzer to stores nationwide later this year.

The winners of this year’s prestigious Pentawards were revealed during a virtual Gala Ceremony hosted live on September 24. Special awards were received from agencies in Greece, Armenia and Russia.