The new paper wrapper provides a functional and environmentally friendly alternative to current snack and confectionary packaging which, over the past 30 years, has become complex with the development of light weight multi-layer structures.
The solution integrates Eastman’s biobased and compostable Solus performance additives with BioPBS polymer to form a thin coating on UPM’s compostable and recyclable barrier base papers.
Sold in the UK and Ireland, the Cadbury core sharing bars will be wrapped in 80% certified recycled plastic packaging, which can be attributed to plastic sourced from advanced recycling technology.
By offering consumers the option to reuse the packaging, the company addresses the urgent issue of plastic pollution in the United States while providing convenient storage solutions.
First announced in May, the project progressed at a remarkable speed, demonstrating the versatility and efficiency of PulPac’s Dry Molded Fiber technology, which brings to life bespoke, deep-drawn designs with a premium feel.
Inspired by paperboard cups, Metsä Board’s packaging design team developed the new paperboard mug with a heat-sealed transparent plastic film that keeps the licorice fresh.