Tom Newmaster has 30+ years of experience in CPG branding and package design. Currently, Tom is owner/partner at FORCEpkg, a branding and packaging design agency that has created and won awards for a variety of large, small, and startups alike.
Tom has helped launch brands across multiple categories, with work for The Hershey Company, Haleon (formerly Pfizer/GSK), Stoner Car Care, and Zippo. He has helped launch new products in areas such as fresh produce, frozen food, confectionery, household cleaning, and nutritional supplements, to name a few.
Known as “Mr. Reality Check,” Tom has become a unique voice for his industry. Calling out the truths in popular narratives, Tom tackles everything from design trends to packaging’s role in sustainability.
