As more and more leading brands like Coca Cola, Molson Coors and Constellation Brands prepare to get in the cannabis game, marketing for this product is ready to break out of its niche and become mainstream.
Do you read Bill Gates' blog, Gatesnotes? A recent post titled, "Why I'm into mediation," received quite a bit of media attention. In the post, Gates reveals that after years of avoiding meditation, thinking it was, "a woo-woo thing tied somehow to reincarnation", he recently started to practice the mindfulness technique.
As companies switch product labels to shrink sleeves as part of their rebranding strategy, it’s important to understand the primary challenge of the shrink sleeve label design process
As companies switch product labels to shrink sleeves as part of their rebranding strategy, it's important to understand the primary challenge of the shrink sleeve label design process: accounting for shrink distortion in the artwork origination process.
U.K. based JD Sports, a leading retailer and distributor of branded sportswear, recently announced that profits have surged due to the rising athleisure trend of people wearing sportswear and trainers outside of the gym.
Evergreen Packaging and New Barn Organics have announced that New Barn Organics is transitioning its Almond Milk line, previously packaged in plastic, to Evergreen’s PlantCarton paper packaging.
Lewis Moberly has designed a new wine for Bride Valley that complements the current range that the agency originally created brand identity for in 2013.
When you're developing a new kid's brand or evolving an existing brand, you're never just appealing to a child; you also have a responsibility and need to address the gatekeepers of these brands.
Golden West Packaging Group LLC, a holding company for packaging businesses, formed in 2017 by private investment firm Lindsay Goldberg, today announced it has acquired Allpak Container, LLC, a Pacific Northwest-based packaging provider.