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The company is releasing the limited-edition DIY Holiday Breakfast Kit to help inspire new family traditions while supporting No Kid Hungry, a national campaign to end childhood hunger. 

Hartwall’s Novelle unveiled a 3D bottle design, identity and packaging graphics designed by BrandMe to strengthen the brand’s differentiation in the category, its quality, freshness and purity reasserts its standout and position as Finland’s most iconic and beverage for every occasion.

Berkshire Labels has designed a new festive shrink sleeve for a brand-new gin called Snow Globe for Gravity Drinks, a London based producer, importer and distributor of premium spirits products from around the world.

Packaging Strategies spoke with Jeff Wooster, global sustainability director for Dow Packaging and Specialty Plastics, on the transition to a pouch for Kellogg's sub-brand Kashi and its Bear Naked Granola line.

There were 27 winners, including six student award winners, selected as recipients of a 2020 AmeriStar Package Award, one of the packaging industry’s most prestigious design awards programs,produced by IoPP, The Institute of Packaging Professionals.

Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. So how does a brand achieve this level of efficiency across its marketing ecosystem? Let’s look at SGK’s partnership with Mondelēz International to deploy the redesigned Cadbury brand in APAC to highlight a few key strategies.

Following tremendous reception for Silly Juice’s direct-to-consumer website launch in August, the brand sold out within four hours of its release. Now the brand has in-store retail distribution with multiple grocery stores in Southern California and Washington and Oregon. 

Mellow Ice Cream is set to launch in November 2020 featuring three flavors for its CBD-infused and THC-infused line: Mint Chocolate Chip,