Packaging Strategies

Converters Expo, now in its 18th year, is a one-day event on May 21 at Lambeau Field. It brings together paper, film, plastics, and nonwovens converters with industry buyers and suppliers. Join us for networking, education, and to discover the latest in manufacturing, testing, and packaging.

With the brand’s performance to date and the overall category trajectory, the rebrand comes at a pivotal moment and is an opportunity for Archer to differentiate and assert its category leadership.

As someone who heads the U.S. operations of Germany’s SOMIC, Peter Fox is intimately familiar with the different approaches that North America and Europe take to secondary and end-of-line packaging. In this interview, Fox shares those insights as well as what he sees as overarching trends in packaging.

In their recent Global Connected Packaging Survey 2025, Appetite Creative, in collaboration with Polytag and Digimarc, found that 88.8% of respondents believe connected packaging will become increasingly important in the packaging industry over the next year.

The paint concentrate was developed to replace the traditional 5-liter pre-mixed paint in rigid plastic tubs.

Developed after years of research and behavioral studies, the Gourmet Revelations Fine Cuts in Gelée was designed to encourage natural wide bite/lick-bite/lick/chew behaviors.

The UCO came from Intersnack ANZ in New South Wales where it had been used to cook some of Australia’s favorite snacks like Kettle Chips, CC’s, Natural Chip Company, Thins and Cheezels. Impurities were removed from the UCO before it was delivered to the Geelong Refinery for processing.