Jennifer Murtell is Vice President of Strategy at SnapDragon, where she develops brand portfolio architecture, whitespace models and positioning for a variety of leading consumer packaged goods brands. SnapDragon is a boutique agency that creates magnetic brand experiences for challenger brands.
Even before birth, gender norms are thrust on all of us, from gender reveal parties to pink and blue blankets. Gender has traditionally been treated as a foundational building block of our identities.
