Brand Packaging

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The WD-40 Specialist ® line (launched in 2011) of professional-grade lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions, has an opportunity to be identified on the shelves faster by end users wiith new packaging.

Coca-Cola brand Peace Tea is encouraging its fanbase to “Speak Your Peace” in the upcoming election through a partnership with Vote.org., a nonprofit, nonpartisan organization dedicated to increasing voter turnout by offering registration and educational resources.

Magnum ice cream brand has rolled out more than 7 million ice cream tubs made with certified circular polypropylene from SABIC’s TRUCIRCLE™ initiative that uses feedstock made from recycling used, mixed plastic. 

While a stubborn clamshell container or vacuum-sealed jar lid might serve as a minor inconvenience to some, it can be a major struggle for others. 

With social distancing in place this season, fans may be unable to go to their beloved stadium, so Pepsi is paving (literally) a new way for fans to  keep this tradition alive and pre-game at home. The brand is bringing an at-home tailgating experience to 20 fans. At nearly $5,000 in value, this customized 16 sq. ft. tailgating box has everything needed for a Homegate experience.

Kellogg is offering U.K. customers the chance to create a personalized 'back to school' cereal box. Shoppers collect codes from three promotional packs and then upload a photo and personalized message to a website

Packaging has always been a means of communicating a brand’s value proposition — who your product is for and why it’s better and different than anything else on the market today. But in today’s increasingly competitive consumer product landscape, the critical need to stand out is inspiring marketers to push the boundaries of design in new and unexpected ways. Based on what we’re seeing from design projects on our global platform, here are five new trends that will dominate packaging design in 2020 and beyond.