Brand Packaging

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New York brand design agency Vault49 has announced the opening of its London studio.  The agency will be led by Paul Woodvine, until recently Global Design Director for Global Beverages at PepsiCo.

This latest innovation has been developed for consumer goods markets  including food, beverage, chemical and pharmaceutical industries.

Food brands owners often come to us when their current packaging design is hindering them from taking a brand to the next level. It’s gotten them to a certain point, but now they are ready to invest in a design that will dramatically increase sales.

Whatever your brand, your product line will be more appealing if the color is consistent across your entire packaging program. Here are common color issues encountered in packaging design, and how to solve them.

UK-based food supplement start-up Sea CBD reveals its brand identity and packaging created by design agency Echo.

MillerCoors filed suit against Anheuser-Busch (BUD), the brewer of Bud Light, over the commercials, which it says are "false and misleading." It wants them blocked and its rival to set the record straight.

The man behind the famous Jelly Belly jelly beans, David Klein, started Spectrum Confections , which is home to 38-flavor gourmet jelly beans that are infused with CBD.

The new division is based at Fresnels Inc.’s headquarters in Shenzen and has been created to reflect the growing impact of the company’s products, specifically as it looks to introduce added value technologies to lift retail-packaging applications to new levels.