Smartwater Raises Its Packaging IQ By Jennifer Acevedo Glacéau is celebrating expanded distribution of its electrolyte-infused smartwater brand with a packaging redesign. NY-based design firm Moxie™ undertook the refresh, which
Winning At Retail—And Against Retail By Scott Young Four shelf strategies to help fend off encroaching store brands. Over the past several years, we’ve seen a revolution in the
On Developing Trends There’s no escaping the growing emphasis on health and wellness among American consumers. And food manufacturers and retailers are responding by creating healthier products and packaging
Multitasking Multinational Impacting global packaging a category at a time by Kate BERTRAND, CONTRIBUTING EDITOR Consumers of brands from a multinational company like Nestlé span many countries and cultures.
Design First Retailer brings CPG-style management to its own brands By Jennifer Acevedo, Editor-in-chief Try your best to forget everything you know about “private label” brands. Safeway has. In
Whole New Mind Holistic thinking builds the foundation for a brand by Pauline Tingas, Senior Editor It’s a right brain/left brain thing—and Hana Zalzal credits both sides for her
Sprite Restage Makes A "Sublymonal" Play By Jennifer Acevedo Packaging graphics redesigned for the first time in a decade are an integral part of Sprite’s new marketing campaign. Focusing
Viewing Package As Product by Rob Croft In some categories, the primary package must perform as a “delivery system” over an extended period of time. The longevity of such
Don’t Stretch Your Brand Too Far — It Could Snap By Robert McMath Manufacturers have long sought to maximize space on retailers’ shelves by extending their brands. The perception
The Science of Small Nanotech is big, but what’s in it for packaging? By Aaron L. Brody In the current realm of “hot topics”, nanotechnology ranks high. You
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