Brand Packaging

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Creative Disruption Daring design breaks open categories and builds a $30+ million brand by Pauline Tingas, Senior Editor In the five years since Eric Ryan and Adam Lowry launched

Jones’n Putting brand success in consumers’ hands by Kate BERTRAND, CONTRIBUTING EDITOR Peter van Stolk is not your average beverage-industry executive. And neither is his creation, Jones Soda, an

Express Yourself Connect with your consumer, communicate your essence By Jennifer Acevedo, Editor-in-chief Ask Donna Sturgess how she views the relationship between the package and the brand, and her

Brand Simple: Package Innovation Battles Complexity—And Wins By Ken Miller and Jim Warner A reader of this column recently sent along an e-mail with an innocent enough suggestion for this

‘Evolutionary’ Redesign Fires Up Kettle Chips Packaging By Kate Bertrand When Oregon’s Kettle Foods launched all-natural potato chips in 1982, it pioneered a product concept. But in recent years,

Max-ing out a Brand Refresh This March, P&G reinvented the MAX Factor brand, with new products, packaging and palettes developed by Pat McGrath, a renowned makeup artist who is

ARGENTINA Wine in a Can…with Style and Substance Positioned as a high-end wine in a can, Ironwine has set out to prove that consumers will accept unconventional packaging when

Following Up On Developing Trends Having a corporate social conscience and being fiscally responsible go hand in hand. Can packaging be used to help brands balance style and ethics

  AdProps Avery Dennison BrandPackaging Packaging That Sells Conference IV BrandResources Brush Foil LLC CCL Container Haney PRC Kaleidoscope Imaging Kodak Polychrome Graphics MeadWestvaco Coated Board Multivac NACD Paxonix

I Am A Consumer Jennifer Acevedo, Editor-in-Chief As the editor-in-chief of BRANDPACKAGING, I spend my days researching, analyzing and ultimately writing about the most innovative packaging that I (and