Putting A Local Spin On Your Global Brand By Randall Frost Global brands need to strike the right balance between localization and globalization when packaging their consumer goods. That’s
Little Things Mean A Lot By Robert McMath Sometimes it’s the most minor detail of your packaging that, when overlooked, has the potential to turn consumers off. Consider Tide
Tried And True Is Alive And Kickin’ By Rob Wallace Keeping “Icon Brands” Relevant Smart marketers know that only change is certain. That’s because research tells them consumers
Vitamin Package Aids Dispensing By Rob Croft For Americans, the use of dietary supplements and vitamins has become as much a part of our daily lives as a morning
Making An Emotional Connection By Jennifer Acevedo There was a time, in the not so distant past, when pantyhose were as much a part of a woman’s workplace wardrobe
Stealth in Packaging By Thomas E. Newmaster Are your partner agencies doing everything to keep your brand secure? One of my employees told me that, at one
Making a Case For Freshness By Tamara E. Holmes CPGs seek to show consumers that packaging and freshness go hand in hand. It used to be that people would
The Strategy In Digital Workflow By Bob Bischoff No longer the tactical tool of the design department, digital workflow solutions are proving useful to brand managers as a strategic
Del Monte Offers Green Consumers Compostable Alternatives By Jennifer Acevedo When Del Monte launched its line of fresh-cut fruit in Natureworks PLA packaging in 2004, it was one of
Winning At Retail: Why Getting On-Shelf is Just the Beginning By Jackie DeLise Over the years, the mass retail landscape has changed: Consumers have changed, media consumption has changed,
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