ARGENTINA Wine in a Can…with Style and Substance Positioned as a high-end wine in a can, Ironwine has set out to prove that consumers will accept unconventional packaging when
Following Up On Developing Trends Having a corporate social conscience and being fiscally responsible go hand in hand. Can packaging be used to help brands balance style and ethics
I Am A Consumer Jennifer Acevedo, Editor-in-Chief As the editor-in-chief of BRANDPACKAGING, I spend my days researching, analyzing and ultimately writing about the most innovative packaging that I (and
Putting A Local Spin On Your Global Brand By Randall Frost Global brands need to strike the right balance between localization and globalization when packaging their consumer goods. That’s
Little Things Mean A Lot By Robert McMath Sometimes it’s the most minor detail of your packaging that, when overlooked, has the potential to turn consumers off. Consider Tide
Tried And True Is Alive And Kickin’ By Rob Wallace Keeping “Icon Brands” Relevant Smart marketers know that only change is certain. That’s because research tells them consumers
Vitamin Package Aids Dispensing By Rob Croft For Americans, the use of dietary supplements and vitamins has become as much a part of our daily lives as a morning
Making An Emotional Connection By Jennifer Acevedo There was a time, in the not so distant past, when pantyhose were as much a part of a woman’s workplace wardrobe
Stealth in Packaging By Thomas E. Newmaster Are your partner agencies doing everything to keep your brand secure? One of my employees told me that, at one