Market-Driven Innovations The French (rabbit) revolution On March 1st, French Rabbit launched as America’s first vintage-dated French wine in a Tetra Pak prisma container (www.tetrapak.com), or ePod™ as the
Following Up On Developing Trends While PET bottles have dominated the single serving soda category for years, glass is quietly beginning to enjoy a resurgence in popularity, particularly among
The Sincerest Form of Flattery? Jennifer Acevedo, Editor-in-Chief It is often said that imitation is the sincerest form of flattery. And for years, private label brands have used this
Integration: When Pieces of the Marketing Puzzle Look Better As a Whole by Pauline Tingas Synergy. Total engagement. Holistic marketing. Call it what you like. But the explosion
New Sargento Packaging Elicits Brand Passion Sargento’s recent packaging makeover, designed to make an emotional connection with its most loyal consumers, is the result of two-year research initiative to
Brewers Tap A More Refined Market The beer industry has initiated a marketing effort to elevate its image among women and “white collar” consumers, and packaging plays a key
Is Intelligent Food Packaging Approaching? By Aaron L. Brody So much has been written and overstated about intelligent packaging that the concept has become unintelligible to many. Presently, intelligent
Advanced Toothpaste Delivery System by Rob Croft Battery power seems to have found a place in virtually every grooming product in the medicine cabinet. From toothpicks to wet razors
Finding Comfort In The Past By Andy Gutowski Some brands are finding success by cutting through the clutter of modern life and transporting consumers back to a simpler time.
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