Sprite Restage Makes A "Sublymonal" Play By Jennifer Acevedo Packaging graphics redesigned for the first time in a decade are an integral part of Sprite’s new marketing campaign. Focusing
Viewing Package As Product by Rob Croft In some categories, the primary package must perform as a “delivery system” over an extended period of time. The longevity of such
Don’t Stretch Your Brand Too Far — It Could Snap By Robert McMath Manufacturers have long sought to maximize space on retailers’ shelves by extending their brands. The perception
The Science of Small Nanotech is big, but what’s in it for packaging? By Aaron L. Brody In the current realm of “hot topics”, nanotechnology ranks high. You
A Spritz of Vodka Tall and thin may be “in” when it comes to vodka bottles, but Hood River Distillers’ new Yazi vodka, a ginger-flavored creation, is housed in
FRANCE AN ETHICAL APPROACH TO BEAUTY Couleur Caramel is a cosmetic brand with a strong ethical identity based on its respect for the environment and human relations. The brand,
Following Up On Developing Trends Consumers continue to go to great lengths to ensure that their furry friends are well-cared for family members, and nutrition is no exception. We
Stand Up And Be Counted Jennifer Acevedo, Editor-in-Chief Since its inception 10 years ago, BRANDPACKAGING has operated under a simple, but focused, directive: give our readers the tools to build
Welcome! to BRANDPACKAGING’s inaugural brand innovators issue This is hardly the list to end all lists. That wasn’t our intention. Our goal for this, the first “brandinnovators” special issue,