Beyond The Brainstorm Jennifer Acevedo, Editor-in-Chief I recently attended the Paperboard Packaging Council’s Fall Meeting, which was dedicated to innovation. Lisa Bodell, CEO of the NYC-based consultancy Futurethink (www.getfuturethink.com), delivered
Facing Off Against ‘Wrap Rage’ By KATE BERTRAND CONNOLLY Consumer frustration with packaging has come to a head, and brand owners are stepping up. You know the drill.
The Evolution of a Household Favorite By Jennifer Acevedo When Dial Corp. decided it was time to redesign the packaging for its Soft Scrub brand, the intent was evolutionary:
It’s Hip To Contradict by Robyn Waters Navigating the paradoxes of the packaging landscape. Contradictions are everywhere. These days, we wear Old Navy with new Gucci and couture
Textured “Animal Formula Bottle” Provides Hands-Free Application by Rob Croft Today’s consumers have increasing apathy towards traditional promotional tactics (recent figures suggest they are subjected to as many as
Does Your Company Have The DNA To Become An Innovation Superstar? By Peter Clarke When considering the most innovative companies, you’ll notice that they have at least these
Quenching Kids’ Thirst By Tamara E. Holmes Bottled water manufacturers balance health concerns with the “cool factor” to appeal to moms and kids. Bottled water has long been
New Connections In The Packaging Value Chain By Aaron L. Brody Consumer goods companies today are compelling marketing, brand and product managers to apply packaging as one of their
Through The Looking Glass by Mike Lonsway and Doug Trenkamp A sustainable packaging solution for more than 200 generations, glass is experiencing a renaissance. Composed of abundant natural materials,
RSS