Award-winning drinks design agency Denomination expands into the U.S. with a new office opening in San Francisco, close to the Napa Valley region. The office will be led by newly appointed Business Director Meghan Read.
Crayola Beauty has launched. That's right, it's not just for coloring books anymore. Exclusive to ASOS, an online global fashion brand for 20-somethings, the line of makeup is perfect for the kid in us. And yes, you actually use the crayons on your face.
Gululu has launched Gululu Go, a lighter, more portable version of its interactive water bottle for kids. The newer bottle comes with a sound speaker. Invented by Bowhead Technology, Gululu ensures that children stay hydrated by engaging them to care for a virtual pet. As kids drink more water from their Gululu bottle, their virtual pet grows and makes friends.
Gen Z is bypassing the traditional political system and focusing on consumerism as a channel for change, according to a study. This generation is expecting brands to use their platform for good, especially as they feel the political system and politicians has let them down. That’s one of the findings of the study, “Voting With Dollars: Young People + Brands as the Agents of Social Change” from DoSomething Strategic (formerly known as TMI Strategy).
Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, has been awarded two bronze Vertex Awards for Private Brand package design. The Vertex Awards is the only global competition devoted exclusively to the art of Private Brand package design. The awards are judged by branding and package design professionals from the private brand industry around the world, and awarded based on creativity, marketability and innovation.
FoodStory Brands worked with Chicago-based agency, Mackey Creative, on packaging design for the launch of Cocktail Artist—a new line of 15 mixologist-inspired craft cocktail mixes and bar ingredients. Each mixologist image was transformed into a Warhol-inspired digital painting for the bottle design.
Today's consumers want more information at their fingertips. They want to know if the milk in their chocolate bar is organic or if the fruit juice they're about to purchase contains allergens. Meanwhile, brands face much higher levels of scrutiny regarding traceability and their supply chain, knowing that any slip-ups will not go unnoticed for long in the age of social media and the 24-hour news cycle.
HALLU, from The Village Company, has introduced four new collections at Walmart: Unicorn, Mermaid, Fairy and Gnome. Each with its own custom-designed jars and bottles, offering statement pieces for the vanity.
ADF&PCD New York, a dedicated event for the aerosol, dispensing, perfume and cosmetic packaging and design community, returns September 5-6, 2018. The event will include new networking opportunities, access to an additional conference plus a sizable expansion of the event’s networking hall floor. The ADF&PCD Innovation Awards also return for 2018, to promote the innovation and creativity taking place within the industry.
As a specialist in food packaging design, I frequently get questions regarding labeling and compliance. Country of Origin Labeling (COOL) is a requirement of U.S. Customs and Border Protection (CBP) that can be particularly confusing, especially when you have different components coming from different countries.
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