Dior’s latest compact featuring its celebrated quilted motif just hit the market. Texen Industries has produced this iconic pack with new technical and aesthetic specificities. In a limited-edition version, it displays a refined look, which is a collaboration between the House of Dior and Texen Industries.
When it comes to luxury packaging, we often see brands that have over-complicated their packaging in an effort to convey their unique selling points at the detriment of the prestigious positioning of their brand. In the luxury realm, there is less of a need to communicate the selling points and proposition of the product because more often than not it isn’t the source of competitive advantage for the company. Typically the competitive advantage is in the brand equity they hold and the connotations surrounding that brand.
Shiseido joins SPICE, the Sustainable Packaging Initiative for Cosmetics, co-founded by L'Oréal and environmental consulting firm Quantis. SPICE aims to guide sustainable packaging policy, drive packaging innovation and improve communication in beauty & personal care industry.
Georgia-Pacific has launched Hummingbird digital packaging solutions, providing digital pre-print for a full range of customer needs, from specialty versions to everyday large runs and beyond. Hummingbird offers 110-inch wide web capability for digital pre-print at lengths limited only by converting capability.
ButterflyCannon has created the brand positioning, identity, naming and packaging design for Walgreens Boots Alliance’s new wellness range, a collection of three protein powders. MBody is targeted at women under 30 looking to live well and tone up, aiming to attract health-conscious women rather than the fitness fanatics.
Flexographic Technical Association’s (FTA) Forum & INFOFLEX 2018, themed Bringing It All Together, did just that at the May 6-9 events. More than 1,700 attendees gathered in Indianapolis for an educational, networking-driven opportunity where the latest industry updates and state-of-the-art technologies were unveiled as new ideas sparked to life, cultivating the next package printing and converting industry trends.
Consumers demand an ethical stance from beauty brands, and the latest focus is on product packaging. Mintel recommends three things to stay on top of beauty and personal care packaging trends while quenching consumers' thirst for greener packaging.
In 2010, Gap launched a redesign of its logo that failed so spectacularly with customers that the brand reverted to its old look within six days. Gap has stuck with the original ever since.
Consumers latch onto brands that encourage freedom of expression and enable them to celebrate their individuality. Here's my rationale: Brands that inspire tribal formations are adopted into consumers' lifestyles.
Brand innovation agency Spicefire has appointed Chris Wallen as Brand Director, based at Spicefire’s Cincinnati office. In his new role, Chris will lead and grow strategic client relationships, pitch new business and help foster an innovative environment for people and ideas to thrive.
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