John Beerens is head of sales at Kezzler. Kezzler AS is a global leader in serialization technologies and operates a non-proprietary technology platform designed for industrial scale rollout. Kezzler’s mission is to standardize serialization and change global business practices by making product items digitally unique and interactive. It has partnered with global packaging leader Amcor to offer brands the chance to pre-serialize using MaXQ, and in October 2017 announced a partnership with SmartLabel provider Scanbuy. To learn more about Kezzler, visit kezzler.com.
Today's consumers want more information at their fingertips. They want to know if the milk in their chocolate bar is organic or if the fruit juice they're about to purchase contains allergens. Meanwhile, brands face much higher levels of scrutiny regarding traceability and their supply chain, knowing that any slip-ups will not go unnoticed for long in the age of social media and the 24-hour news cycle.
