There are several elements to evaluate in order to make smarter package design decisions. Of course, due diligence and research is a necessary step toward making the most impactful decisions for your business. The following are critical elements of research that will help you make smarter and more-informed decisions for the future of your brand.
Almost everything you encounter in life tells a story. An inscription inside a book, an old medal in your grandfather's drawer, even an old movie ticket. These objects all have a story to tell, and packaging is no different.
The new fragrance collection Kierin NYC embodies the eclectic, complex and unique bricolage of city life. Each of the four fragrances (Nolita Noir, Highline Flirt, Santal Park and Sunday Bruch) represents a quintessential New York City gathering spot where diverse groups of people come together to reflect and share their own uniquely personal stories.
Karlville, a global leader in in converting machinery and shrink sleeve applicators, will host a facility tour at its Miami Technology Center on June 13th as a prelude to the annual Packaging Strategies Global Pouch Forum (InterContinental Miami, June 12-15).
Throughout the world and across every product category, our studies have consistently confirmed an underlying universal reality: The e-commerce shopping experience is not well suited for packaged goods products.
Sacred Spirits’ most important offers, cardamom flavored gin, has been redesigned by Hart & Jones. Sacred Spirits is a boutique, commercial distiller that started producing a range of spirits from a residential house in Highgate North London in 2008.
Some of the world’s biggest retailers and food companies, such as Kellogg Co, Walmart Inc, and Nestle, backed a new initiative recently to improve global supply chains amid rising consumer demand for slave-free goods and services. The Consumer Goods Forum (CGF), which represents about 400 leading retailers and manufacturers across 70 countries, said it is creating a benchmark to support the development of more socially and environmentally responsible supply chains.
UK-based Thorndown partnered with Brown&co (B&co) to create a new brand of exterior paint to help house-proud homeowners think about the exteriors of their home with the same attention as they would the interior and provide the products and solutions to help make these ideas a reality.
As part of its 50th anniversary, Eric Mower + Associates has refreshed its brand to simply, Mower. The change reflects a sharpened strategic focus and energized commitment to creative solutions to fuel its clients’ growth.
Daymon has released its latest edition of The Private Brand Intelligence Report, The State of the Store Experience. The report provides a unique perspective on what it takes to create a memorable customer journey, and how private brands can play a defining role.