Brand Packaging

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Consumers demand an ethical stance from beauty brands, and the latest focus is on product packaging. Mintel recommends three things to stay on top of beauty and personal care packaging trends while quenching consumers' thirst for greener packaging.

In 2010, Gap launched a redesign of its logo that failed so spectacularly with customers that the brand reverted to its old look within six days. Gap has stuck with the original ever since.

Consumers latch onto brands that encourage freedom of expression and enable them to celebrate their individuality. Here's my rationale: Brands that inspire tribal formations are adopted into consumers' lifestyles.

Brand innovation agency Spicefire has appointed Chris Wallen as Brand Director, based at Spicefire’s Cincinnati office. In his new role, Chris will lead and grow strategic client relationships, pitch new business and help foster an innovative environment for people and ideas to thrive.

There are several elements to evaluate in order to make smarter package design decisions. Of course, due diligence and research is a necessary step toward making the most impactful decisions for your business. The following are critical elements of research that will help you make smarter and more-informed decisions for the future of your brand.

Almost everything you encounter in life tells a story. An inscription inside a book, an old medal in your grandfather's drawer, even an old movie ticket. These objects all have a story to tell, and packaging is no different.

The new fragrance collection Kierin NYC embodies the eclectic, complex and unique bricolage of city life. Each of the four fragrances (Nolita Noir, Highline Flirt, Santal Park and Sunday Bruch) represents a quintessential New York City gathering spot where diverse groups of people come together to reflect and share their own uniquely personal stories.

Karlville, a global leader in in converting machinery and shrink sleeve applicators, will host a facility tour at its Miami Technology Center on June 13th as a prelude to the annual Packaging Strategies Global Pouch Forum (InterContinental Miami, June 12-15).

Throughout the world and across every product category, our studies have consistently confirmed an underlying universal reality: The e-commerce shopping experience is not well suited for packaged goods products.

Sacred Spirits’ most important offers, cardamom flavored gin, has been redesigned by Hart & Jones. Sacred Spirits is a boutique, commercial distiller that started producing a range of spirits from a residential house in Highgate North London in 2008.