Brand Packaging

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Subscription-based recipe kit service Simply Cook has a new range of in-store recipe kits with a unique design created in collaboration with London-based B&B studio and Path.

To capture consumer attention and increase market share, dairy packaging must convey more than the classic designation of whole, skim or 2%. Today's consumers are interested in food and beverages they perceive as wholesome, nutritious, sustainable and customized to meet their specific lifestyle needs.

Silgan Closures has launched ELC gable top caps for cartons of all formats and sizes from 28 to 35 mm. ELC eliminates the pull ring in favor of a drop-down tamper band, providing visual, audible and tactile tamper evidence.

Italian food company Barilla is partnering with TerraCycle to provide a free, easy way to recycle its  Ready Pasta packaging. The Ready Pasta Recycling Program offers consumers a method of recycling the instant pasta pouches. 

Alaskan Brewing has introduced the Frontier Pack, a sampler 12-pack with an interactive window feature that allows shoppers a chance to see, touch and turn the rotating beer styles inside.

Andy Warhol made a comment about consumer packaged goods that IMHO is even more insightful than that infamous quote about the future of fame.

Are you a global brand leader trying to localize your product in China? How well do you know Chinese consumers? The market is up for grabs; how do brands win? I had the opportunity to attend and speak at the Food and Beverage Innovation Forum (FBIF) on April 18-20 in Shanghai, China. Attendees ranged from middle to upper-level management within food and beverage companies from various departments such as product development, brand management, marketing, packaging, ingredients and sourcing.

Southern Recipe Small Batch debuts four unique flavors and two new cooking styles in baked pork rinds and tender style pork cracklins. Oven Baked Pork Rinds come in three new flavors: Cilantro Lime, Blackberry Habanero and Smoked Sea Salt. Adding sweet heat to the snack aisle is the new Tender Style Pork Cracklins in Honey Chipotle.

When I started The Biondo Group in the 1960s, the prevailing sentiment was to reject elitism and materialism in favor of conservative consumption. Name brands were pure, and product lines were focused. From a packaging perspective, this meant we had to communicate a level of authenticity and simplicity, which resulted in design taking on a sleeker and more contemporary look. It was easy to make clients like Corning successful when our job was so laser focused and uncomplicated.

Throughout the remainder of 2018, Sun Chemical will celebrate its 200th anniversary. The company has helped transform the printing industry by leading the way as the first to develop UV inks, water-based inks, pigmented flexo inks and flexo inks for polyethylene films. Sun Chemical was also the first to create the four-color wet process inks system in 1906, now commonly known as CMYK printing.