Brand Packaging

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ADF&PCD New York, a dedicated event for the aerosol, dispensing, perfume and cosmetic packaging and design community, returns September 5-6, 2018. The event will include new networking opportunities, access to an additional conference plus a sizable expansion of the event’s networking hall floor. The ADF&PCD Innovation Awards also return for 2018, to promote the innovation and creativity taking place within the industry.

New Color-Logic technologies by Wallace Carlson produce metallic and dimensional effects on the paper and paperboard used in the company's print and packaging applications. The metallic features incorporated into printing and packaging designs come to life on Wallace Carlson’s Komori press during production. This style of ‘foiling’ is an inline capability that eliminates the hassle and expense of traditional metallic foils and foil-stamping techniques.

Pepsi Generations celebrates the brand's iconic role in music history. With help from Pepsi musicians past and present, including Michael Jackson, Ray Charles and Britney Spears, the campaign will continue to excite fans with a focus on music and entertainment programming, limited-edition cans, a seasonal release of Pepsi Stuff and breakthrough digital content. 

King’s Hawaiian, maker of the Original Hawaiian Sweet Dinner Rolls, has updated its identity and expanded into new products, including a line of barbecue sauces.

The 16th Annual LUXE PACK New York, the U.S. tradeshow dedicated to creative and luxury packaging, saw 3,586 industry professionals and 240 packaging suppliers who specialize in premium packaging elements for the cosmetic, fragrance, wine & spirit, fine food and fashion sectors. The exclusively varied selection of this year’s exhibitors offered a dynamic variety of packaging products and solutions that crossed all creative thresholds. The synergy initiated by the impactful exchanges between today’s premium sector brands and leading manufacturers solidified another successful LUXE PACK New York edition.

There was a time when product packages were just a container and labels were meant only for specifying the product details. The changing market has now put many additional responsibilities on those in-charge of product packaging design and labeling of a company. Product packages along with their labels now have the important responsibility of attracting the customers. They are expected to speak for themselves and lure the customers in picking them up from the store shelf.