Brand Packaging

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Creative branding and communications agency Our Design Agency reveals a bold design and strategy for Brighton Gin’s latest Pride Limited Edition, inspired by this year’s Brighton Pride theme—Color My World. The design features the eight colors from the original Pride flag commissioned by politician and activist Harvey Milk, and devised by artist Gilbert Baker in San Francisco in 1978 as the festival returns to the historic flag this year.

Award-winning drinks design agency Denomination expands into the U.S. with a new office opening in San Francisco, close to the Napa Valley region. The office will be led by newly appointed Business Director Meghan Read.

Crayola Beauty has launched. That's right, it's not just for coloring books anymore. Exclusive to ASOS, an online global fashion brand for 20-somethings, the line of makeup is perfect for the kid in us. And yes, you actually use the crayons on your face.

Gululu has launched Gululu Go, a lighter, more portable version of its interactive water bottle for kids. The newer bottle comes with a sound speaker. Invented by Bowhead Technology, Gululu ensures that children stay hydrated by engaging them to care for a virtual pet. As kids drink more water from their Gululu bottle, their virtual pet grows and makes friends.

Gen Z is bypassing the traditional political system and focusing on consumerism as a channel for change, according to a study. This generation is expecting brands to use their platform for good, especially as they feel the political system and politicians has let them down. That’s one of the findings of the study, “Voting With Dollars: Young People + Brands as the Agents of Social Change” from DoSomething Strategic (formerly known as TMI Strategy).

Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, has been awarded two bronze Vertex Awards for Private Brand package design. The Vertex Awards is the only global competition devoted exclusively to the art of Private Brand package design. The awards are judged by branding and package design professionals from the private brand industry around the world, and awarded based on creativity, marketability and innovation.

FoodStory Brands worked with Chicago-based agency, Mackey Creative, on packaging design for the launch of Cocktail Artist—a new line of 15 mixologist-inspired craft cocktail mixes and bar ingredients. Each mixologist image was transformed into a Warhol-inspired digital painting for the bottle design.