Thousands of different looking recycling labels on bins can cause confusion for the public. This hurts the environment, businesses and packaging companies. Recycle Across America (RAA) aims to standardize the label solution nationwide for bins and to educate on how it will help packagers reduce costs and meet their sustainability goals.
Underground Spirits gin and vodka has been given a fresh new look by drinks design agency Denomination that draws on its Canberra, Australia, roots and emphasizes the science behind the uniquely smooth spirits. The independent, multi-award-winning vodka and gin distillery wanted to develop its strategic brand positioning, brand identity, packaging and guidelines.
Alchemy Oils approached the strategy and design team at Sheridan&Co to work collaboratively in updating its bottle design to be more user friendly and appeal to new audiences, encouraging them to try out hair oiling for the first time.
Amazon Prime Day kicks off today at 3:00 p.m. ET and is one of the biggest e-commerce days of the year, with sales growing over 60 percent year-over-year since 2016. Prime Day features deep discounts for Amazon Prime members and will generate sales to rival those of the holiday season. Kuebix, creator of a transportation management system that delivers true freight intelligence, takes a look at the impact the event will have on the supply chain.
Ella’s Kitchen is launching OddPops, a savory snack brand aimed at 4-7 year olds. Positioned as a healthier, tastier and better snack, the wheat and potato pieces are popped and contain only natural flavors, with no artificial colors.
ADF&PCD New York 2018, September 5-6 in New York, N.Y., is partnering with the Pentawards to host special sessions as part of its two free-to-attend conferences. The Pentawards conference sessions will be delivered by past winners of the prestigious, world-famous packaging design awards.
Brand leaders know the power of connection. A consumer's connection to a brand is a powerful driver of trial, purchase, loyalty and advocacy. Connection is maintained through consistency and relevance.
You have an awesome idea to improve product packaging. You feel the pain of the people who work for you and your peers (not to mention your own pain). You’ve got an idea to help digitize the packaging process by introducing a process change or a technology change, but every time you think of bringing it up to your boss, you’re at a loss for words. What to say?
I have a confession: I was nervous about this cover. Don't get me wrong, I think the image of AG Hair co-founder Lotte Davis is engaging and the story behind the image is incredibly inspiring and those are exactly the elements that make a good cover.
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