Vegan nail polish from LBK Nails now comes in a newly launched uniquely-designed bottle. The hinged custom nail tip on every cap is the exact color of the lacquer in the bottles, allowing customers to see the true color against their skin tone without having to open the bottle and paint their nail.
Today's consumers have an overwhelming number of wine brands to choose from. Among such stiff competition, distinctive packaging and design is essential
For those of us who currently work in the beverage industry, the power of packaging has never been more important; new entrants into the space can literally live or die by it.
Chase Design Group has appointed Peter Hawkins as Art Director for its new office in the UK. Hawkins, a 15-year packaging, branding and corporate communications veteran, will lead the UK office's creative team. Since graduating from Edinburgh College of Art in 2002, Hawkins has helped deliver strategically focused creative for a variety of clients.
What do terms such as big data, machine learning and artificial intelligence really mean in the context of packaging design? And how can data help us to develop more effective packaging and/or to expedite and improve our processes for doing so?
Thousands of different looking recycling labels on bins can cause confusion for the public. This hurts the environment, businesses and packaging companies. Recycle Across America (RAA) aims to standardize the label solution nationwide for bins and to educate on how it will help packagers reduce costs and meet their sustainability goals.
Underground Spirits gin and vodka has been given a fresh new look by drinks design agency Denomination that draws on its Canberra, Australia, roots and emphasizes the science behind the uniquely smooth spirits. The independent, multi-award-winning vodka and gin distillery wanted to develop its strategic brand positioning, brand identity, packaging and guidelines.
Alchemy Oils approached the strategy and design team at Sheridan&Co to work collaboratively in updating its bottle design to be more user friendly and appeal to new audiences, encouraging them to try out hair oiling for the first time.
Amazon Prime Day kicks off today at 3:00 p.m. ET and is one of the biggest e-commerce days of the year, with sales growing over 60 percent year-over-year since 2016. Prime Day features deep discounts for Amazon Prime members and will generate sales to rival those of the holiday season. Kuebix, creator of a transportation management system that delivers true freight intelligence, takes a look at the impact the event will have on the supply chain.
Ella’s Kitchen is launching OddPops, a savory snack brand aimed at 4-7 year olds. Positioned as a healthier, tastier and better snack, the wheat and potato pieces are popped and contain only natural flavors, with no artificial colors.
ADF&PCD New York 2018, September 5-6 in New York, N.Y., is partnering with the Pentawards to host special sessions as part of its two free-to-attend conferences. The Pentawards conference sessions will be delivered by past winners of the prestigious, world-famous packaging design awards.
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