David Roberge

Stand-up pouches are one of the most convenient, flexible and trendy new packaging options. They’ve been around for decades, but with the public’s growing interest in efficiency and waste reduction, they’re rapidly growing in popularity.

Do you need to consider the boom in e-commerce when it comes to your current packaging designs? Here is the latest on how digital is influencing packaging aesthetics.

In a world shifting more and more toward e-commerce, packaging is increasingly the first tangible experience that someone may have with your brand or business. So how is your packaging delivering your brand’s promise to your customers?

Developing a packaging strategy is a fundamental step toward aligning with high-level business goals and making the most of every dollar and minute you invest in packaging.

As a brand manager, production or plant manager, your primary focuses include your bottom line. Packaging affects many aspects of your product line and with that, your business growth. 

The agriculture and food production sector is growing due to rising real wages, low unemployment, low inflation, low interest rates, a rising stock market and low commodity prices. The majority of segments in the United States’ core economy expanded in 2017, but the growth isn’t expected to stop this year. Anirban Basu, Chief Economist of the Associated Builders and Contractors, indicates that the U.S. economy is set up for continued growth.

There are several elements to evaluate in order to make smarter package design decisions. The following are critical elements of research that will help you make smarter and more-informed decisions for the future of your brand.

Product packaging is important. You've heard this before, and it's still true. If your product packaging isn't the best it can be, it's probably costing you more money than it could be. To help your brand shine on and off the shelf, here are 6 packaging mistakes that are costing you money and how to remedy them.