Sustainable luxury in packaging may seem like an oxymoron, but in today's consumer-driven marketplace it is becoming a vital component of a brand’s image.
Consumer health and safety is of the utmost concern to the cosmetics and personal care industry, and while the reduction and eventual elimination of animal testing and use of alternative testing methods is something all cosmetic and personal care companies are working towards; California’s SB-1249 could ultimately ban cosmetics from being sold in California.
I'm talking about magazine issues. I have them. I'm fine with reading news on my laptop and iPhone. I even cut the cord on cable. But I just can't seem to part with my magazine collection.
Soleil Mimosa has released a new 375-ml canned mimosa. Reflecting the company's bottled mimosas, three varieties are now available through distributors and in retailers across the nation.
Thanks to changing norms, new laws and the hard work of talented design and packaging agencies, marijuana is finally moving beyond pot leaves and Woodstock-era hippies and getting a much needed branding makeover.
Happy Go Healthy, unveils a dog health supplement that helps pets live better, more active lives, with design by Spicefire. The new supplement, produced by a team of animal nutrition veterans, is an all-in-one solution to support joint, bone, skin and gut health for dogs of all breeds and sizes. It is currently available to buy online.
The packaging industry today is buzzing with "influencer packaging" to deliver likes, shares and to create an ongoing dialogue across a bevy of social networks. Brands are also becoming aware of the benefits that size audits can deliver to the bottom-line: economies of scale, reductions in consumer transaction costs and reduced storage costs. Visually, packaging is always in flux, from essentialism to street inspired graphics.
Cuvaison is one of the wineries that helped shape Napa Valley. Their mission remains true to their roots. And so does their wine. FINE was tasked to find new ways to differentiate, engage, and cultivate emotional connection with the historic brand’s customers, partners, and distributors.
Brand innovation agency Spicefire welcomes back Maggie Parkhouse in her role as Group Director of Design, based at Spicefire’s Cincinnati, Ohio, office. Maggie returns to lead and inspire the agency’s design team after a two-year break during which she co-founded a venture capital company.