Brand Packaging

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Specially marked Frito-Lay Variety Packs will contain chip bags that have a talk bubble where parents can write a note of love and encouragement directly on their kids' favorite Frito-Lay Variety Packs flavor. The Snackable Notes chip bags are available until September 9. 

At PACK EXPO International in Chicago this October, Sun Chemical will highlight a new portfolio of eco-friendly inks and coatings, a new UV ink system for primary and secondary food packaging that is not manufactured with BPA-based materials, a UV offset ink system developed to make sophisticated graphics look vibrant on high-end luxury folding cartons and more.

ADF&PCD New York 2018 is on tap to offer more for Indie beauty brands than ever before. The event, which takes place September 5-6 at the Altman Building & Metropolitan Pavilion, will include interactive features, hands-on workshops and dedicated speaker sessions all designed specifically for those independent brands in attendance. As well, the exclusive Pentawards Conference is appearing in the Americas for the first time.

A new tea powder that comes in a recyclable aluminum shaker has launched from 10^th Avenue Tea. The all-natural tea powder dissolves instantly and may be served hot or iced. It comes in four matcha flavors: Green, Black, Chai and Tropical, plus an Herbal Berry.

Jelly Belly Candy Company just launched its new Retro Collection. Inspired by innovation milestones in the company’s history, Chocolate Dutch Mints, Fruit Sours, Licorice Bridge Mix, the Original 8  Jelly Belly jelly beans, Raspberries and Blackberries, and Candy Corn are now available in old-school, whimsical packaging that goes back to the past.

Women of mixed ethnicity constitute a target group that is set to growth exponentially. Yet their color cosmetics needs are far from being met. As brands seek ways to cater to the many skin tones within this group, packaging will emerge as a key factor in "serving the underserved."