Not quite dirty but not quite clean: Marketers are pondering what to do about that heap of lightly worn clothes. It’s a familiar sight in the bedrooms of some 60 percent of millennials – 22- to 37-year-olds earning more than a quarter of the world’s income – who approach laundry differently from other age groups, Unilever’s market research shows. That’s a pain point for the company, maker of the world’s second-biggest detergent, Omo. That heap of lightly worn clothes.
The busy lives of moms, dads and millennials have little room for extravagant meals. But why should anyone have to compromise when it comes to nourishing themselves and their family? Kick reintroduces Spoon Optional into the marketplace for those who have delicious, healthy and convenient nutrition on their minds.
New Organic Snack Packs are now available in three lunch-box-ready varieties by Stonyfield Organic. The yogurt brand introduces three new snacking options for families on the move. Featuring a duo of creamy organic lowfat yogurt paired with either organic graham crackers or organic pretzels for dipping.
The Good Food Institute, the Animal Legal Defense Fund, the American Civil Liberties Union of Missouri and plant-based meat brand Tofurky, have sued the state of Missouri to challenge a law involving plant-based and clean meat companies.
What do terms such as big data, machine learning and artificial intelligence really mean in the context of packaging design? And how can data help marketers to develop more effective packaging and expedite and improve the processes? A data mining effort can yield specific insights to these questions and guide future design efforts while creating a path forward to accurately predicting packaging success.
Tarte cosmetics Blush Book Palette Offers an A+ Flush - just in time for back-to-school beauty. The beauty brand has some cool and crazy product names for this set too.
HLP Klearfold has developed a versatile, protective, creative branding package to meet the fast-evolving needs of the cannabis market — patent-pending Klearfold® Keeper CR is the first of its kind, transparent, fully customizable, child-resistant (CR) package. HLP Klearfold offers the same performance attributes as clear plastic cartons to medical and recreational cannabis products marketers, while exceeding child-resistance and senior-friendly criteria.
Today we are focusing on Material Honesty, outlining what to consider when selecting materials for retail packaging or product packaging. With so many choices, we understand the confusion and the difficulty brands have in selecting the right materials for their brand packaging.
Good design is not good enough anymore, says Mark Dziersk, a recognized expert in industrial design and brand management. "Packaging really has to inspire people. A brand's package is its product, and a brand is defined by the experience that people have with its packaging."
Esko, alongside sister companies Pantone, X-Rite and AVT released a new study, “Packaging and the Digital Shopper: Meeting Expectations in Food & Beverage,” highlighting what shoppers want from food and beverage packaging. Get inside of the mind of the in-store shopper, and learn what consumers want in an online shopping experience.
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