Brand Packaging

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The goal of the Crystal Light multiserve redesign was to give the packaging a more modern, contemporary look using clean, refreshing graphics.

In early July, Full Sail Brewing celebrated its tenth anniversary as an employee-owned brewery, launching Session Black Premium Dark Lager to mark the occasion.

We’ve heard of candy in a resealable pouch. But a reclosable candy bar wrapper? Mars has found a way to mix convenience and portion control with its new Snickers King Size bar, which contains two candy bars wrapped in a twistable film that allows consumers to eat one bar now, and save the other for later.

Audiovox found that the key drivers in the $10 to $30 earbuds category were color, style and packaging, as opposed to higher-priced consumer electronics, which are purchased mainly for performance.

Packaging That Sells attendees previewed, and then voted on, this year’s Design Gallery packages, awarding three of their favorites.

We're putting the final details into Packaging That Sells, which kicks off Thursday morning here in Chicago.

In an effort to bring nostalgia back to the Good Humor brand, designers at Anthem Worldwide created a new logo.

Commentators on Retailwire blasted a Kimberly-Clark shopper program profiled in a recent Wall Street Journal story.

When images of Apple's new Snow Leopard packaging were leaked this summer, many doubted they were legitimate because they seemed so...unApple.

High-end retailers and brand owners are elevating the in-store experience by integrating their packaging solutions and interiors.