Brand Packaging

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Highlighting the brand’s tagline, “For the Life of Your Skin,” First Aid Beauty’s (FAB) new skincare line features a life preserver symbol in the logo.

Kleenex launched its Ultra Soft tissue brand in Europe and the UK with packaging that swaps the prominent Kleenex logo with the phrase “Feel me” rendered in the brand’s signature

As premium vodka brands continue to push growth in the spirits category, Sam’s Club private label brand Member’s Mark launches a product to compete in the upscale segment. With the goal of driving club member loyalty, Rue 33 vodka features a design reminiscent of premium vodka and wine packaging.

At a bar or nightclub, liquor bottles may be difficult to see, or differentiate from others. Thus, Chivas Brothers created the Ballantine’s Finest Scotch whisky bottle, featuring a graphic equalizer.

The West Indies Sugar & Trading Company Ltd. has launched new packaging for its Plantation Reserve Sugar featuring a cube structure to stand out against other sugar brands on shelves.

Luxury tequila brand Corzo has made its bottles holiday-friendly with the addition of a customizable metal label.

It used to be pretty obvious which products were private label...

Expanding into the frozen foods category, Lightlife Foods realized it would need a new look to command shelf presence and provide consumers with taste appeal. Unlike its refrigerated offerings, which showcase a white background, the new packaging displays a warm, yellow background.

To simplify consumers’ stressful and hectic lifestyles, Dr. Andrew Abraham developed an organic, ready-to-drink meal replacement called Orgain. The brand's packaging features a white background and prominent food photography.

Working toward its goal of producing two billion special PET plastic bottles by the end of 2010, Coca-Cola began introducing its PlantBottle into select markets in November.