Brand Packaging

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With the use of social media and other technologies growing, packaging is becoming the key connection between physical and online brand experiences.

The packaging for the Neil Young Archives, Volume 1 was designed as a time capsule of Young’s work and personal experiences from 1963 to 1972.

Targeting young, fashion savvy consumers, Front Row by Charles Worthington turns hair care products into decorative accessories through its peel-off packaging.

When Beam Global Spirits & Wine, Inc. decided to add two new flavors to its Cocktail Cube product line, it realized it would need to redesign its current product offering to unify the brand.

Nike has partnered with (RED), an organization dedicated to raising awareness and funds to help eliminate AIDS in Africa, to introduce Nike (PRODUCT)RED shoelaces.

National brands used to have it pretty easy. Not so anymore.

Petrol is a vitamin-enhanced drink for dogs that is positioned as an alternative to water.

Although the Club House line of One Step Seasonings was experiencing strong sales growth, consumers were having trouble finding new ways to use the spices in their cooking, leading to less use of the product.

For better product differentiation and taste appeal, the Mainland brand underwent a redesign, putting the focus on…its cheeses.

The rise of private label resulted in Tums losing volume, so the brand looked to new packaging to increase shelf impact, create differentiation and make up the loss.