A&P, the national supermarket chain, has launched a retail brand called Via Roma to give consumers authentic Italian food-so it only makes sense that the packaging be authentically Italian, too.
In honor of Breast Cancer Awareness Month in October, Quilted Northern Soft and Strong bath tissue will be appearing in pink packaging to benefit Susan G. Komen for the Cure.
Eco activists have launched a new round of attacks on bottled water companies. The duo behind Tappening.com rolled out an ad campaign this summer with statements like “Bottled water causes
Do consumers identify your packaging with your brand? A unique website called Brand Tags (www. brandtags.net) lets you find out. Visitors to the site view a series of brand logos
In the hope of better preserving the environment, the French National Assembly and Senate have adopted a law that limits the use of packaging in CPG items. But at what
A recently uncovered patent application by Apple indicates the brand is considering the idea of “active” packaging that allows shoppers to interact with electronic media while the products are still
UK retailer Tesco is encouraging shoppers to discard unwanted product packaging (produce trays, toothpaste cartons, etc.) at the checkout counter. The six-week pilot program is designed to cull consumer feedback
It’s no secret consumers are conflicted about buying green, and spending their green doing it. A study by JWT on The Recession and its Impact on the Environment found that
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