Expanding into the frozen foods category, Lightlife Foods realized it would need a new look to command shelf presence and provide consumers with taste appeal. Unlike its refrigerated offerings, which showcase a white background, the new packaging displays a warm, yellow background.
To simplify consumers’ stressful and hectic lifestyles, Dr. Andrew Abraham developed an organic, ready-to-drink meal replacement called Orgain. The brand's packaging features a white background and prominent food photography.
Working toward its goal of producing two billion special PET plastic bottles by the end of 2010, Coca-Cola began introducing its PlantBottle into select markets in November.
In collaboration with his production company, Disturbing Tha Peace, and cognac producer Birkedal Hartmann, rapper Chris “Ludacris” Bridges has introduced Conjure cognac.
By maintaining its most recognized features, but updating its logo and imagery, the Minute Maid brand aimed to contemporize its packaging, reconnect it to nature and, of course, please consumers.
Tradition is in overdrive this holiday season, though the abundance of old-timey buffalo plaid prints in Gap stores has me wondering when log-cabin living became so chic.
By using a high-grade card material and upscale typography and graphics, Constellation was able to create a premium wine brand to fit consumers’ needs at home.
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