Brand Packaging

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Brand marketers can no longer afford to ignore the way packaging appears in the ‘real world.’

Thanks to rising obesity rates among children, mothers continue to seek out healthy snacks for their kids. But when it comes to what children want, it’s all fun and games.

The new conscious consumer calls for simplicity from brands and retailers in every form.

Nothing’s more frustrating than a visit to the doctor. That’s why Help Remedies launched a line of over-the-counter products.

Brand owners dominated the retail-brand relationship in the 80s and 90s, whereas this last decade has had retailers at the helm.

After falling out of the public eye, Glidden underwent a redesign to recreate, rebuild and reestablish itself as a national brand.

Anchor Squirty Cream has undergone a redesign to make its packaging more entertaining for consumers.

To keep black and white clothes as vibrant as possible, the Skip brand introduced Skip Perfect Black and Skip Perfect White powder detergent.

Once upon a time, there were 19 Andreas Caminada delicacies packaged in colorful fairy tale-enhanced boxes…

Kitchen and housewares retailer Lakeland was looking for greener packaging that would also reinvent traditional packaging design.