Brand Packaging

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Audiovox found that the key drivers in the $10 to $30 earbuds category were color, style and packaging, as opposed to higher-priced consumer electronics, which are purchased mainly for performance.

Packaging That Sells attendees previewed, and then voted on, this year’s Design Gallery packages, awarding three of their favorites.

We're putting the final details into Packaging That Sells, which kicks off Thursday morning here in Chicago.

In an effort to bring nostalgia back to the Good Humor brand, designers at Anthem Worldwide created a new logo.

Commentators on Retailwire blasted a Kimberly-Clark shopper program profiled in a recent Wall Street Journal story.

When images of Apple's new Snow Leopard packaging were leaked this summer, many doubted they were legitimate because they seemed so...unApple.

High-end retailers and brand owners are elevating the in-store experience by integrating their packaging solutions and interiors.

Brand marketers can no longer afford to ignore the way packaging appears in the ‘real world.’

Thanks to rising obesity rates among children, mothers continue to seek out healthy snacks for their kids. But when it comes to what children want, it’s all fun and games.

The new conscious consumer calls for simplicity from brands and retailers in every form.