The best packaging creates an unforgettable experience that encourages the customer to come back purchase after purchase. It creates a sense of loyalty between your company and the consumer. The perfect way to create an unforgettable experience? Multi-sensory packaging.
Avery Dennison Label and Packaging Materials has launched TC-2000, a new film topcoat that enables converters and brand owners to create packaging with clearer, stronger colors and bolder graphics.
Whether as a gift with purchase or as part of a gift set, the inclusion of a little something extra seduces consumers. Quadpack’s Secondary Packaging team offers brands a way to do this with the Moo Collection, a catalogue of high-quality skincare accessories and keepsakes.
Triumph and disaster can occur with the introduction of a new product or a line extension of an existing product, and they can happen during the redesign of a legacy brand. Every problem — and by extension, every resolution — has its own unique set of circumstances. And time is of the essence. Here are a few universal thoughts to consider.
Skratch Labs, maker of sports nutrition products for endurance athletes, came out with a special edition packaging design to show support for the EF Education First Pro Cycling team competing in the Tour de France.
Digital print technology does not need a separate plate for each print run — unlike offset and flexo printing. Instead, all colors are printed in a single pass. Not having to constantly replace plates is a big cost and time saver.
