Triumph and disaster can occur with the introduction of a new product or a line extension of an existing product, and they can happen during the redesign of a legacy brand. Every problem — and by extension, every resolution — has its own unique set of circumstances. And time is of the essence. Here are a few universal thoughts to consider.
Skratch Labs, maker of sports nutrition products for endurance athletes, came out with a special edition packaging design to show support for the EF Education First Pro Cycling team competing in the Tour de France.
Digital print technology does not need a separate plate for each print run — unlike offset and flexo printing. Instead, all colors are printed in a single pass. Not having to constantly replace plates is a big cost and time saver.
Once Again Nut Butter, an organic and gluten-free peanut butter and natural nut butter brand, set out to further highlight its eco-friendly mission with a complete redesign centered on brand storytelling and the products’ natural ingredients.