Articles Tagged with ''packaging design ''

Sol cerveza unveils a new design for packaging in global markets. Inspired by Sol’s Mexican heritage, Vault49 used handcrafted artisanal elements to tell the brand’s rich and colorful history while elevating Sol’s iconic sun symbol as a vibrant beacon for positivity.

It used to be simple. You knew your brand's positioning, and packaging was about creating a sleek logomark, memorable design or cool marketing message to connect with consumers. That's no longer the case. Modern consumers are savvy and focus on living better, healthier lives and taking steps to save the planet. That means you now also have to take into consideration your industry at large and the broader impact of your product.

According to ForMarkets, the global RTD (ready to drink) market is predicted to reach $17.67 billion by 2025, with a growth rate of 7.2% between 2018-2025. As the RTD category continues to grow, consumers are reaching for convenient, better-for-you sources of energy — via protein or caffeine — in sophisticated packaging. 

Mars Wrigley has launched Skittles Giants — a larger-than-life, softer-centered version of its much-loved original fruit candies — with brand and packaging identity by Straight Forward Design.

Flair Flexible Packaging is introducing its latest Real Touch innovation, a tactile packaging solution for high-impact shelf differentiation. Real Touch supplements visual impact by adding a tactile dimension to brand packaging designs. 

In January, U.S. plastic bag manufacturers and recyclers signed a sustainability commitment for the industry and renamed its coalition the American Recyclable Plastic Bag Alliance (ARPBA). The agreement by ARPBA members includes a target that 95% of plastic retail bags be reused or recycled by 2025.

Opal Nera, a sambuca-based dark liqueur, was created by Distillerie Francoli back in the 1980s, achieving great success globally. However, as competitor brands started to appear, its popularity was affected. 

From beer to household cleaning products, brand owners will be seeking ways for their packaging to add value beyond point of sale. The best brands do this by expanding and enriching consumers’ experience in unique, meaningful and enduring ways. The role of structural packaging has never been higher on brand owners' and consumers’ agendas.

NuPrintUK, a leading packaging provider based in the U.K., challenged 12 designers from 12 different countries to design a soda can, all of which had the same brief. The project revealed key differences in design based on cultural differences seen in countries across the world.

Does your package have what it takes to earn a Packaging Innovation Award? Dow is pleased to announce that once again the search for the world’s most innovative packages is on. This is the third year Dow is the title sponsor and will be assembling an international panel of independent judges from a range of industries.