Gentlebrand, a new, independent design agency, was born from the merge of creativity and expertise. The agency specializes in Brand Strategy, Brand Identity and Packaging Design, combining creativity with feasibility.

Wellness startup Present Life launches Healist Advanced Naturals, a clinically supported CBD range, with a cut-through brand strategy that marries science and nature by Robot Food.

Budweiser unveils the new, patriotic-themed family pack of products with red, white and blue camo-designed cans and large packs honoring the five branches of the United States Military.

The WPO (World Packaging Organisation) announced Bronze, Silver and Gold Special Award winners in the categories of Marketing, Sustainability, Packaging that Saves Food, and the President’s Award. There will be a special ceremony to present the Special Awards during Interpack 2021.

Sol cerveza unveils a new design for packaging in global markets. Inspired by Sol’s Mexican heritage, Vault49 used handcrafted artisanal elements to tell the brand’s rich and colorful history while elevating Sol’s iconic sun symbol as a vibrant beacon for positivity.

It used to be simple. You knew your brand's positioning, and packaging was about creating a sleek logomark, memorable design or cool marketing message to connect with consumers. That's no longer the case. Modern consumers are savvy and focus on living better, healthier lives and taking steps to save the planet. That means you now also have to take into consideration your industry at large and the broader impact of your product.

According to ForMarkets, the global RTD (ready to drink) market is predicted to reach $17.67 billion by 2025, with a growth rate of 7.2% between 2018-2025. As the RTD category continues to grow, consumers are reaching for convenient, better-for-you sources of energy — via protein or caffeine — in sophisticated packaging. 

Mars Wrigley has launched Skittles Giants — a larger-than-life, softer-centered version of its much-loved original fruit candies — with brand and packaging identity by Straight Forward Design.