Victorialand Beauty, an indie all-natural skincare company, launches The CyR.U.S.™ System of Raised Universal Symbols, a tactile recognition system comprised of a set of raised trademarked symbols to make its packaging more accessible with a simple touch.
Winners of the 2020 BEYONDPLASTIC Awards, which looked for new designs to eliminate single-use plastic packaging in society, brought innovative and elegant solutions to make common consumer items biodegradable and CO2-free.
Gentlebrand, a new, independent design agency, was born from the merge of creativity and expertise. The agency specializes in Brand Strategy, Brand Identity and Packaging Design, combining creativity with feasibility.
With the rise in plant-based diets and healthy foods, companies are starting to focus on providing foods that make consumers physically feel good. And Upton’s Naturals dishes, alone or added as a meal, are just what consumers have been craving in variety.
Wellness startup Present Life launches Healist Advanced Naturals, a clinically supported CBD range, with a cut-through brand strategy that marries science and nature by Robot Food.
Budweiser unveils the new, patriotic-themed family pack of products with red, white and blue camo-designed cans and large packs honoring the five branches of the United States Military.
The WPO (World Packaging Organisation) announced Bronze, Silver and Gold Special Award winners in the categories of Marketing, Sustainability, Packaging that Saves Food, and the President’s Award. There will be a special ceremony to present the Special Awards during Interpack 2021.
Marketers have done a pretty good job training consumers to recognize visual signals on packaging. Green indicates freshness, white cues purity, hand-rendered typography means a product is “artisan” and so on. But what happens when most consumer packaged goods companies play by the same rules in the packaging playbook? It’s a recipe for uniformity.