Unilever partnered with design agency PB Creative on a new range identity and pack designs for men's grooming brand AXE (LYNX in the U.K.). Tapping into the growing trend of products inspired by nature, WILD is an exciting on-trend range comprising new bodyspray and bodywash products.

Investment in innovation by surface effects specialists continues to bring highly innovative, eye-catching features, which incorporate advanced optical technology, to the world of luxury and brand packaging. 

Toni & Guy worked with PB Creative to create a new, premium design that will roll out across its hair wash & care and styling ranges.

Keef Brands, a developer, producer and distributor of cannabis-infused beverages, edibles, concentrates and more, has debuted a rebranded image,. The contemporary new look is currently being introduced on the company’s signature beverage lines in Colorado and California, and will be on their full product portfolio by early 2020. 

Also known as the ‘Festival Of Lights’, Diwali is the largest Indian festival and is celebrated all over the globe. The Johnnie Walker team asked Butterfly Cannon to create a giftable and culturally relevant Limited Edition and Travel Exclusive design for its Gold Label Reserve blend.

I recently spoke with Todd Maute, partner at brand strategy and design agency CBX, to get a glimpse into how store brands continue to grow and differentiate themselves from larger national brands.

Just because millennials and members of Generation Z are close in age, does not necessarily mean they share the same belief systems. For this generation, diversity, purpose, and honesty are more than hashtags. They are virtues these young consumers expect from all brands.

Greetabl, a provider of patented gift boxes, and Sweeter Cards, maker of chocolate bar greeting cards, partnered with R.R. Donnelley & Sons Company to capitalize on the growing desire for personalized experiences that go beyond the traditional greeting card. 

Mastercard has introduced two bespoke macaron flavors, Passion and Optimism, in the latest manifestation of its multisensory brand expression, arriving on the heels of the launch of its first flagship restaurant, PRICELESS, in New York City.