Pennington Distilling Co. sought to rebrand its popular product and create an entirely new bottle that would attract attention on store shelves, all without disrupting manufacturing production.

The high-end vodka line meant packaging adjustments to a heavy-duty bottle with a premium look, so Five Wives turned to Berlin Packaging's Studio One Eleven design team for answers. 

While consumer preference has been trending toward warmer tones in recent years, Clariant color-trend watchers see a shift to cooler blues and greens in the palette they developed for 2020.

Mountain Dew has launched a special edition can featuring fluorescent inks in the Middle East. The ultra-bright green color is designed to attract consumer attention and boost sales in the hot summer season.

Sustainably Yours Natural Cat Litter’s packaging design reflects the simple makeup of the litter and highlights the green mission behind this new brand. It also has a convenient window so consumers can see the clean, white litter.

Sugar-cone maker Oexmann GmbH & Co. KG of Gelsenkirchen, Germany, contacted Mondi to create a paper ice cream cone sleeve that contained a clear plastic window, allowing the consumer to see the sugar wafer cone underneath. 

Subscription packaging has boomed in 2018, and it’s not just in cosmetics and male grooming products, pet food has also seen a major uplift in popularity. 

The World Packaging Organisation has announced the 189 winners of the WorldStar Packaging Awards 2019. The three countries most awarded are Japan, with 26 awards for the second year running, followed by Turkey, taking 22 and China, 21.