Articles Tagged with ''packaging design ''

Just because millennials and members of Generation Z are close in age, does not necessarily mean they share the same belief systems. For this generation, diversity, purpose, and honesty are more than hashtags. They are virtues these young consumers expect from all brands.

Greetabl, a provider of patented gift boxes, and Sweeter Cards, maker of chocolate bar greeting cards, partnered with R.R. Donnelley & Sons Company to capitalize on the growing desire for personalized experiences that go beyond the traditional greeting card. 

Mastercard has introduced two bespoke macaron flavors, Passion and Optimism, in the latest manifestation of its multisensory brand expression, arriving on the heels of the launch of its first flagship restaurant, PRICELESS, in New York City.

More than ever before, we have the ability to create experiences for our customers that not only solve their immediate problems but also leave them feeling delighted by the process.

Colors are everywhere. They can affect our perceptions and the way we react to the world around us. Our brains respond to specific colors differently, and this can influence our mood, behavior and decision-making.

Theo Chocolate, an organic chocolate bar, has unveiled a simple yet bold new look. The chocolate maker is reestablishing its core purpose, showing the big impact a small treat can have. 

This past spring Major League Baseball (MLB) changed its famous logo of the iconic silhouetted batter. The ubiquitous logo was originally designed by Jerry Dior in the late 1960s and has remained largely untouched.

Even before birth, gender norms are thrust on all of us, from gender reveal parties to pink and blue blankets. Gender has traditionally been treated as a foundational building block of our identities.

It seemed like an exciting product development opportunity. Building material suppliers in cold climates were moving packaging operations outdoors. They needed equipment that could operate in an open shed or shelter to bundle their bricks, blocks and masonry products.