Packaging Strategies spoke with Jeff Wooster, global sustainability director for Dow Packaging and Specialty Plastics, on the transition to a pouch for Kellogg's sub-brand Kashi and its Bear Naked Granola line.
There were 27 winners, including six student award winners, selected as recipients of a 2020 AmeriStar Package Award, one of the packaging industry’s most prestigious design awards programs,produced by IoPP, The Institute of Packaging Professionals.
Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. So how does a brand achieve this level of efficiency across its marketing ecosystem? Let’s look at SGK’s partnership with Mondelēz International to deploy the redesigned Cadbury brand in APAC to highlight a few key strategies.
The winners of this year’s prestigious Pentawards were revealed during a virtual Gala Ceremony hosted live on September 24. Special awards were received from agencies in Greece, Armenia and Russia.
The WD-40 Specialist ® line (launched in 2011) of professional-grade lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions, has an opportunity to be identified on the shelves faster by end users wiith new packaging.
Featuring advanced proprietary 3D imagery and created from advanced print and design materials, the award-winning POSEIDON box can feature as the centerpiece of a luxury brand strategy.
Recent competitive pressures in the Ready-to-Drink (RTD) category including coffee, energy and other protein drinks, drove Nestlé to decide that the youth-focused Nesquik brand design needed a change.
PAC Worldwide’s new packaging for LiveGlam’s “Kiss Me” collection of lippies. Each lipstick arrives in a sleek poly bubble mailer featuring a luscious pair of red lips whose seductive shine leaps off the brand’s signature all-black matte background.
The Better With Less – Design Challenge had an international jury including packaging design experts from various fields related to packaging, design, brand strategy and innovation. After the judging concluded and the finalists chosen, a roundtable panel discussed what they saw as well as the challenges facing the packaging community.
The U.K.'s largest and most comprehensive survey of product and packaging innovation is open for entries. The Product of the Year is on a mission to discover and celebrate the U.K.’s most innovative new products and packaging for 2021.
