On Developing Trends Everything old is new again Looking to the past for marketing inspiration is nothing new. The “rise of retro” can likely be credited to boomers pining
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Emerging Patterns By Pauline Tingas We’ve connected the dots to reveal seven key issues taking shape for you and your packaged-goods marketing peers this year Trend watching can
Trendspotting How-to’s Yogi Berra once said that you can observe a lot just by watching. That might explain why there’s an entire industry dedicated to the practice of spotting
Hormel refreshes Hormel Foods is rolling out a new brand mark to increase consumer awareness about the breadth of its product line. “Consumers know and trust the Hormel brand,
Why is this Cow Laughing? The BEL Group’s Laughing Cow processed cheese, one of the original “portion control” packages, will soon be available in the UK in a squeeze
On Developing Trends Leaving behind the nondescript packaging and “generic” identity of a decade ago, private label food and beverage sales are soaring, says market research firm Packaged Facts.
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The Next Big Thing Jennifer Acevedo, Editor-in-Chief Small is the new big. Brown is the new black. You’ve heard them all, no doubt. Constantly changing consumer, design and marketing
Cosmeceuticals Brand Puts On A New Face By Jennifer Acevedo Combine a rapidly aging population with relentless exposure to cultural beauty “ideals”, and it’s easy to understand why the
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