After long, successful careers at the prestigious beauty brand La Prairie, Lynne Florio and Renee Tavoularis decided to combine their two passions, wellness and beauty, to create Planted in Beauty by Well Within.
Organic Living Superfoods creates delicious snacks using the highest quality ingredients with exceptional nutritional value. The Boston-based company had previously generated a local following but knew that rebranding and repackaging was essential for brand awareness and growth beyond their current distribution.
Almost everything you encounter in life tells a story. An inscription inside a book, an old medal in your grandfather’s drawer, even an old movie ticket. These objects all have a story to tell, and packaging is no different. You don’t need to tell your brand’s story through words. Color, shape, size—even the simplest visual cues—can paint a picture worth a thousand words. Here’s how.
L'Oreal-funded Seed Phytonutrients says it’s the first brand to launch a shower-proof, water-resistant paper bottle made from 100 percent recycled post-consumer paper.
Nestlé unveiled the first chocolate bar that includes its new sugar reduction technology. Milkybar Wowsomes are said to have 30 percent less sugar and include only natural ingredients.
If your product qualifies for organic certification, should you do it? It's ironic that you can use ingredients treated with many different chemical pesticides and not have to state anything about the use of chemicals on your package, but if you use organic ingredients and want to promote the word "organic" on your food package you have to pay a yearly fee for organic certification.
California Senator Cathleen Galgiani recently introduced the California Cruelty-Free Cosmetics Act, which would make it illegal after January 1, 2020, for brands to sell or import cosmetics or personal hygiene products tested on animals.
Austria’s traditional brand Hochriegl is a top quality sparkling wine with a precious taste experience for any occasion, a tradition that started in 1890. The new Birthday edition with shrink label includes a personal birthday congrats for the recipient.
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