The Vending Machine is Back… And it’s more versatile than ever Comfort, convenience and ease are three yardsticks for measuring whether your brand can succeed in this re-emerging channel.
Retortable Carton: A New ‘Face’ IN THE CANNED FOOD AISLE By Aaron L. Brody, PH.D. Flexible pouches containing tuna, salmon, ground meat and chicken have generated excitement in the
Shoot Holes in tradition to Give Consumers a ‘Steal’ How to gain impact as a new, everyday wine? Break the category’s marketing rules by scrapping sophistication for a ‘retro’
Labeling Ideas That Say, ‘Look at Me!’ Start with a clear goal—from keeping a brand current to extending its ‘touchpoints’—and make the label a pivotal marketing tool. Technological advancements
Refresh Your Brand With Contoured Packaging Marketers know the value of packaging. After all, seven out of ten purchasing decisions are made at store shelves -- driving the need
Size Matters on the Store Shelf A spray bottle for barbecue sauce offered ease of use. But it was too tall for the retail shelf, refrigerator door and home pantry.
Convenience, Appetite Appeal color the meat case by Bob Swientek Case-ready packaging lets retailers broaden their meat selection. Cooked and seasoned items trim meal ‘prep’ time for consumers.
Clever Cup-and-Sleeve Packaging SERVES BREAKFAST ON-THE-RUN by Rob Croft Disposable coffee cups differ little from brand to brand whether it’s a 50-cent cup of “Joe” from a street cart
Will the Real Store Brand Please Stand Up? Private label elevates its image through trade names and package designs that create the impression of a pseudo national brand. CVS
Optimizing Your Flexo Printing for Striking Package Graphics A set of tools is available to measure and control print quality. Insist that your printer use these devices and methods.
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