Six steps to Powerful Promotional Packaging by Bob Swientek On-pack, in-pack and other types of promotions lift sales. But these campaigns work best when they build brand equity, too.
Bunny Logo Hops Ahead of the Eco-friendly Pack by Jim george The right message and audience give Annie’s Homegrown a 25% premium in pasta meals. Psychographics play a key
Refresh Your Brand With Contoured Packaging Using the Latest Technology to Move Products off the Shelves Marketers know the value of packaging. After all, seven out of ten purchasing
Multi-phase Plastic may Usher ‘Smart’ Food and Drug Packaging by Aaron L. Brody, ph. D. Three-component plastic has quietly revolutionized pharmaceutical packaging. Diabetics are familiar with their daily routine
Making Money Two-fold From Trash by Robert McMath Natural plant food uses recycled soft drink and water bottles to reinforce its eco-friendly branding strategy. Many brands tout an environmentally
NO-frills Containers Mature Into Marketing Powerhouses by Toni Antonetti They respond to club stores and mass merchandisers. But marketers who are succeeding understand individual retailer tactics. Creating a 'Shelf
Aspire to Pamper Men by William Makely Many personal-care marketers are targeting men. But they see a lot of different targets—from ‘regular guys’ to ‘metrosexuals.’ To paraphrase an industry
Packaging That Works Beyond the Store Shelf by Andrea Allen Marketers increasingly want packaging that sustains its appeal after the sale. Here are three ideas that originated by looking
Thinking Drives Premium Wine Brands by Kate Bertrand Stylish carton decoration, better barrier film and ergonomic spigots spur growth of high-end wines in bag-in-box packaging. One reusable Box, Many
Dispensing ‘Fresh’ Floss on Demand for Single-Handed Teeth Cleaning by Rob Croft Packaging for dental floss has made a giant leap from the “roll-in-a-box” to pre-cut, pre-stretched bows that
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