Dual-chamber Bottle pours memorable hot chocolate drink by Rob Croft Blow-molded containers with full-body, shrink-sleeve labels have invaded nearly every supermarket aisle. Their popularity loosely builds upon the principles
A Strong Logo = An Identifiable Brand by Gaston van de Laar and Lianne van den Berg-Weitzel Research shows consumers associate easiest with an abstract shape. It’s indefinable yet
Selecting the Right Linerboard for Eye-catching P-o-p Displays by Andrew Woodroffe and Diana Campbell All linerboards are not equal. Knowing your material options will help you create structurally sound
Market-Driven Innovations ‘Stamp’ label elevates wine image. Scrambled eggs get legs. Market-Driven Innovations comes to you in cooperation with Productscan® Online, an online, new-product tracking service from Marketing Intelligence Service
Sweet Tooth Craves Interactive Candy Interactive packaging has become standard for serious players in the highly competitive novelty candy aisle. But sustained success seems to require more than a
Campaign Cuisine, Irreverently Political satire on creative, short-run labels transforms cans of beans into impulse buys by poking fun at the race for president. Vietti Foods Co. has found
Bottle Closure Influences Beverage Purchase Decision Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we’ve identified. Here is more on a recent
‘Blue-Collar’ Beer Brands Make a Comeback Growing up in the ’60s on the southeast side of Chicago, my working-class neighborhood bordered a steel mill. Across the street from the
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