Market-Driven Innovations Market-Driven Innovations comes to you in cooperation with Productscan® Online, an online, new-product tracking service from Marketing Intelligence Service Ltd., Naples, N.Y. Available at www.productscan.com, the service is
Following Up On Developing Trends Multipacks Deliver Promotional Punch to Colorado Wines Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we’ve identified.
Global Market and Packaging Research International Fare originates from worldwide packaging research at GIO Global Intelligence, Chicago. GIO conducts fieldwork in product categories in 27 countries to gain insights
Innovative Package Structures Differentiate Single-Serve Drinks By William Makely Aluminum bottle keeps beer colder; PET container for organic juice achieves high clarity; hot-fill PET bottle sheds its panels. In
RFID Meets Point of Purchase For a consumer goods company launching a promotion that includes a point-of-purchase (P-O-P) display, the results of the effort are only as good as
Intelligent Food Packaging By Aaron L. Brody, PH.D. Among a flood of conferences, reports and research, the recent BARD (United States/Israeli Binational Research and Development Fund) sponsored workshop on
RFID, Chips Set to Make Big Waves on Consumer Packaged Goods At the item level, these ‘smart’ tags will offer product security, merchandising benefits and brand-building opportunities. By
The Battle For Hearts and Minds It has been acknowledged for some time that consumers make as many as 70% of their buying decisions in the store. What is
Tapping the Consumer for a Better Battery Package In a competitive market where everyone used a similar packaging platform, premium brand Duracell was looking to differentiate through value-added packaging.
RSS